We help identifying gaps between the following Major Stakeholders in the development process and fill those gaps with the help of social research:

Corporate CSR Wings

What they do?

  • Involve implementing partners to implement CSR programs
  • Monitor the CSR effort and report it to various stakeholders

What they look for –

  • Better strategies in formulating and implementing Development Programs
  • Proper utilization of CSR Funds
  • Brand Building through better ideas
  • Conflict resolution with the community
  • Positive Impact on target communities

Civil Service Organizations

What they do?

  • Fill the gaps left from government efforts
  • Work at the Grass root level for the real needs of the people
  • Implement development work with the funds provided by various agencies

What they look for –

  • Linkages with funding agencies
  • Capacity building
  • Impact Maximization on target community
  • Volunteers to help create larger Impact on end beneficiaries


Who are They?

  • Rural, Semi-urban, Urban
  • Geographical as well as socio-economic conditions
  • Gender, Race, Age, Religion, Caste, Migration etc.

What they look for –

  • Contribution in designing programs/activities for their surroundings
  • Short term Vs Long term support
  • Fill the gaps which the government is not able to manage

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Our Model

Development organizations including PSUs, private companies and Voluntary organizations are engaged in several developmental activities which have direct or indirect impacts on their surrounding communities. The impacts of these development interventions take different shapes. While significant benefits flow forth from different development actions, there is a need to also identify and evaluate the associated negative externalities. Social impacts are impacts of developmental interventions on human settlements. Such impacts not only need to be identified and measured but also need to be managed in such a way that the positive externalities are magnified and the negative ones minimized. Apart from these, many voluntary Organizations spend significant efforts in creating positive impact on various communities, their primary purpose is to bring about a more sustainable and equitable biophysical and human environment.

There are various communities which are the target population for these organizations. These communities differ significantly in terms of their geographical as well as socio-economic conditions. What these communities look for is the contribution in designing the programs/schemes which will be implemented for them only. It is a mutual benefiting scenario where organization could work on need based programs which will see the maximum positive impact.

At CLIPS, we use Social Research to map development organizations and their surrounding communities and ensure best utilization of funds and efforts in developing programs/strategies to implement.

Role of Social Research

Social research, in basic terms, is a scientific method of studying the society for its conditions and challenges. More specifically, social research examines a society’s attitudes, assumptions, beliefs, trends, stratifications and rules. It determines the relationship between one or more variables. Social scientists look for underlying concepts and cause-and-effect relationships of a social issue.

The research question may vary according to the objective of the Social Research. The research objective, could be for example, to assess the current condition or the need of a community or the impact of any external intervention in a given area. The objective may vary according to the researching initiating agency which could be a NGO, a CSR or a Government body. Also, the scope of a social research can be small or large, ranging from the self or a single individual to spanning an entire community or country.


CLIPS India Foundation is an initiative by experts from Social and Software sectors. With the mission to positively manage the impacts of developmental activities by Public/Private organizations, this organization was registered on 1st of Jan, 2010 as a Pan India not-for-profit organization under the Societies Registration Act 1860.