CLIPS India Foundation
..measuring what matters
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Development organizations including PSUs, private companies and Voluntary organizations are engaged in several developmental activities which have direct or indirect impacts on their surrounding communities. The impacts of these development interventions take different shapes. While significant benefits flow forth from different development actions, there is a need to also identify and evaluate the associated negative externalities. Social impacts are impacts of developmental interventions on human settlements. Such impacts not only need to be identified and measured but also need to be managed in such a way that the positive externalities are magnified and the negative ones minimized. Apart from these, many voluntary Organizations spend significant efforts in creating positive impact on various communities, their primary purpose is to bring about a more sustainable and equitable biophysical and human environment.
There are various communities which are the target population for these organizations. These communities differ significantly in terms of their geographical as well as socio-economic conditions. What these communities look for is the contribution in designing the programs/schemes which will be implemented for them only. It is a mutual benefiting scenario where organization could work on need based programs which will see the maximum positive impact.
At CLIPS India Foundation, we use several Social Research techniques to do the mapping between these organizations and communities ensuring best utilization of funds and efforts in developing programs/strategies to implement.
What is Social ResearchSocial research, in basic terms, is a scientific method of studying the society for its conditions and challenges. More specifically, social research examines a society’s attitudes, assumptions, beliefs, trends, stratifications and rules. It determines the relationship between one or more variables. Social scientists look for underlying concepts and cause-and-effect relationships of a social issue.
Objective of Social Research
The research question may vary according to the objective of the Social Research. The research objective, could be for example, to assess the current condition or the need of a community or the impact of any external intervention in a given area. The objective may vary according to the researching initiating agency which could be a NGO, a CSR or a Government body. Also, the scope of a social research can be small or large, ranging from the self or a single individual to spanning an entire community or country.
A social research may aim to identify suitable developmental intervention opportunities in the given area or to assess the social return on investment. Also, conducting social research would help organizations to identify the gap between the need of society and their development efforts. This would enable these organizations to improve upon their development strategies and also better utilize their funds and resources. Assessing the impact of a development program in the community would equip the organization to optimize their efforts accordingly and improve focus according to their objective. (see our services section for more details)